In their latest attempt at world domination Amazon have recently launched an online grocery store. In a move that could be direct competition for retailers such as Sainsbury's and Tesco Amazon are now offering food and household products. They will stock around 22,000 brands including Walkers, Kraft and Pampers and offer customers deals for buying in bulk. They also offer a few more unusual products that are harder to find elsewhere such as a whole lamb for £119.95. Looking around the selection the prices are not really any cheaper than other online retailers. There is also less fresh food on offer. I think it would probably suit people looking to do a bulk shop for cupboard staples but for me it won’t be replacing Sainsbury’s as my online retailer of choice. This is mainly due to the ease of shopping and the fact I can easily find what I need, for example accessing “my usuals” list rather than searching for each products. I may, however, use Amazon if I want to bulk buy an item and save a few pennies.