If this article is to be believed then Waitrose are currently offering more price cuts than the other major supermarkets. This is surprisingly particularly as they tend to have a reputation for being rather expensive. The results come from a survey which was carried out by the online consumer website Supermarket Own Brand Guide. It seems Waitrose have cut more prices in the past year than any of its mainstream rivals particularly when it comes to discounts on their own brand products. Although Waitrose matches Tesco and Asda on most basket items it seems the cheapest place to shop is still Aldi. The survey showed that Waitrose reduced prices on 16 of the 27 items in a typical basket on own brand goods and increased the prices on 8. Tesco cut the price of 14 products from the same basket and increased the prices on 11 and Sainsbury's reduced the prices of 8. I’m guessing, however, that when you take into account the prices of other items not seen as typical basket items the prices are still higher, it would be interesting to see a broader comparison.