This article suggests that customers are losing out as some supermarket brands are reducing the pack size but are still charging the same price. Effectively this tactic means customers are paying more for their goods without realising it. Many brands are reluctant to put up prices but instead appear to using this rather underhand method to protect their profits. Some examples include Pampers which have reduced the amount of nappies in some packs whilst keeping the price the same. Dairylea, Pringles, Strongbow and Rolo has all also cut pack sizes without cutting prices.