According to this article food prices have risen by 9.5% in the last year. The increase is the highest for 15 years and is despite the fact that the main supermarkets claim they have been making cuts. The figure for fresh food is up by 10.8% for the last year according to the British Retail Consortium. The increasing cost of food, fuel, gas and electricity is currently outpacing salary rises and means that many families are having to cut back just to afford the essentials.