According to this article nearly half of cheddar sold in Tesco is actually imported despite the pack implying that it is British. The packaging may say that the cheddar is packaged in Britain but it means just that. It is actually made elsewhere and imported. Nearly half of it is made in Latvia, Ireland and New Zealand and is simply packed in Britain. Whilst this might not seem like a big deal, people have different reasons for buying British and in this case it seems they are led to believe a product is British when it clearly isn’t. Personally I prefer to buy British produce where possible because I would rather support British farmers especially during the recession when times are tough. I also believe that the less distance my food has to travel the fresher it is likely is to be and of course the impact on the environment is less. I will certainly be checking the labels much more closely and will steer clear of anything marked “packed in Britain” in favour of “made in Britain” in the future.