This article proves that sometimes it does pay to air your views on a product. After receiving a letter from a 3 year old girl Sainsbury’s have taken the decision to rebrand their tiger bread as giraffe bread. In the letter 3 year old Lily said that she thought the bread looked much more like a giraffe than a tiger. She received a reply to her letter and a voucher. The reply letter has since received a great deal of coverage on social networks and Sainsbury’s have renamed the bread. What a nice piece of advertising.