Some of the leading supermarkets have announced cut price promotions as customers start to move to discount stores to save money. Stores like Aldi and Lidl have seen strong growth as they sell items such as bread and eggs for as little as 50p. In response Tesco has said it will cut the cost of 3,000 items on Monday with some items being cut by as much as 50%. Sainsbury's has also responded with temporary price cuts on summer items such as strawberries.