Millions of Setanta customers have been left without their sports channels after Setanta went into administration and the channel was switched off. Customers who have paid £12.99 for the service which included being able to watch Premier League football are likely to be left without compensation. In addition more than 200 people have lost their jobs and 950 more jobs are at risk in call centres which are connected to the firm. The broadcaster recently lost the rights to continue showing the Premier League matched, something which appears to have instrumental in the companies demise. It all seems very similar to when ITV digital went under about 7 years ago. They also relied heavily on their sports channels to bring in the money. I think the problem is relying on one prime channel to make money rather than concentrating on providing quality content across several channels.