Tesco are backing a new online estate agency. The agency called Spicerhaart is launching the website iSold.com. It will launch initially in the Bristol area and will be advertised to users of the Tesco website. The service offers a basic online selling service for a flat fee of £999 rather than charging a percentage of the selling price as is the norm. All dealings with buyers and sellers will be conducted over the phone and online and the business will be kept separate for the Spicerhaart high street outlets.