It’s interesting that wrapping something in a different wrapper can make it more appealing and can even make you think it tastes better. Researchers have found that children find food wrapped in McDonald’s packaging than an identical snack wrapped in another wrapper. The study was carried out to try and gauge the power that advertising has on children. In the study which was carried out in the US children were given two identical samples of food, one in McDonalds packaging and one in a plain wrapper. Despite the snacks being identical the ones wrapped in the McDonalds packaging were found to be the tastiest by six times as many children as found the plain snacks most tasty. This study certainly shows the power of advertising.