According to this article wine sales have plummeted as people begin to feel the effect of the recession. The article says that the amount of win brought in pubs and clubs has shrunk by 1%, that's the equivalent of around 12 million bottles. The figures from The Grocer also show that supermarkets, convenience stores and garage forecourts are also selling less wine, whilst off licenses have recorded a drop of 6% in sales value. Personally I haven't been buying less wine to drink at home but I do tend to drink less if I go out to a pub or restaurant as prices are usually overinflated.