This article suggests that some supermarkets are misleading customers with bargains that are not all they seem. The main focus of the article is a half price deal being offered by Tesco on Bernard Matthews turkeys. The turkeys are being offered at £20 which Tesco claims is half price, however, the turkeys have only been on sale for the full price of £40 for a short period of time. Tesco began selling the turkeys on the 3rd of September and made the price cut on the 1st of October allowing the birds to be at half price in the run up to Christmas. The chains rivals, however, say that the product should retail at just £20, the price they are all charging. It seems then, this particular deal is not such a great one. I wonder how many other offers are real reductions.