Recently more and more companies seem to be using social networking sites such as Facebook and Twitter for their promotions.  Some examples I have come across include Hotels Combined, laterooms and Eight Hotels. Both Laterooms and Hotels Combined use their Facebook page not only to promote themselves but also to promote other events and charities.  In addition Hotels Combined offer promotions such as donating $5 to the charity of your choice if you become a fan and $20 for blogging about them and have so far donated $3400 to charity. I’m not sure how effective a marketing strategy this is but it certainly looks like a good way to raise your companies profile.