According to this article Waitrose shoppers are increasingly choosing the supermarkets budget range as they try to save money. Their essential range of products are packaged in simple white boxes and packets are similar to the basics range of products produced by Sainsbury’s. Sales of the range are up 11 per cent compared to a year ago and the supermarket expects to sell £600 million of essential products over the next 12 months. Sainsbury’s have also recently published figures that suggest shoppers are choosing the budget range of products. What do you think? Are you cutting back?